Written by: Jacob Ross
Social Media has taken the world by storm over the last decade. The old way of reaching out to customers walked out of the door when people moved their lives online. Getting the word out about your brand requires rethinking your strategy… and rethinking has never been easier! There’s a wide variety of social media platforms out there for you to be a part of.
All too often, businesses find themselves overwhelmed by social media because they are attempting to do too much at once. They sign up for every account imaginable and find the work needed to maintain Facebook, Twitter, Instagram, YouTube, Tumblr, Pinterest, Google+, Vimeo, Snapchat, and others to be unbearable.
In addition to the extra work needed to maintain that many profiles, they may find themselves struggling to make an impact and see a decent ROI (even if that investment is simply “time”).
So, what’s the deal? Let’s take a look at some of the most popular platforms out there:
Everyone, from individuals to corporations, should use twitter. Not only should you start your own conversations, but you should also join in on trending topics and interact directly with other brands and your customers. You should be posting on twitter multiple times a day. This can include original content or retweets.
Lifestyle, food, fashion, personalities, and luxury brands are best suited for Instagram. On Instagram, you should be sharing visual content, including short videos (less than 15 seconds). The sky is the limit in terms of what content can and should be posted. Fortunately, you only need to post once a day.
LinkedIn is a great platform that should be utilized by businesses (especially B2B service providers), recruiters, and job seekers. It’s a prime location for job postings, company descriptions, and employer/employee research. It requires less posting than the previous two platforms with only two to four times each week.
EVERYONE should be on Facebook. Facebook is wide-open in terms of appropriate content. You should set up a page for your business to keep your customers informed. Articles, images, videos, ads, events, and more are all appropriate. Much like Instagram, you should be posting on Facebook once or twice a day. Consider taking advantage of paid Facebook promotions.
Brands that are already on the other major social networks, B2B networking, and bloggers should utilize Google+ to share content that is more formal and professional than that on Facebook. Posting once or twice a day and using hashtags will enhance the search value for your page.
Brands with video content and ads and anyone giving explanations or sharing expertise should be utilizing YouTube. Content should be posted once or twice a week and be short videos that are just a couple of minutes long.
Pinterest should be used by similar brands that are using Instagram. These include fashion, food, design, travel, and anything DIY. The majority of the target audience is female. You should be posting creative, visual content multiple times a day.
With this, you should evaluate your business type, audience, and needs. You should be utilizing your options with social media, but don’t feel like you have to do it all. It is better to do a few things great than a lot of things poorly!