WRITTEN BY: KATHRYN OLIVIERI
Social media management for businesses can be a strain. Finding and creating enough content to post something daily on Facebook, tweet at a few followers on Twitter, take an interesting Instagram photo, pin something on Pinterest, and work on a weekly blog post is not easy. Some days coming up with the content can be overwhelming.
If you aren’t prepared and don’t have the right tools, your posts may become sporadic or decrease in quality. If this happens, your followers will become less engaged with your brand. I’m not saying to post 20 times a day to get people engaged. There is a line between keeping in touch and going overboard, but you definitely want to be consistent and have interesting posts that fit the brand personality of your business.
Over the last year, I’ve started actively learning about social media for businesses. I’ve attended seminars, read blog posts and articles, and learned through trial and error. Here are the tools and tricks that I have found that lightened the load of social media management:
1. Create a plan
Coming up with content constantly on a quick deadline is difficult. In order to avoid writers block, try to create a 6-12 month plan. What topics do you want to talk about at specific times of the year? For example, if you are a pool company, you may want to share some tips about preparing pools for winter as the weather starts to get colder.
Create a basic calendar and plan ahead. I know you may be asking yourself, “But what if something newsworthy occurs?” Well, you can post twice that week instead of once, or you can simply save the non-newsworthy post that you’ve written for another time.
2. Double & Triple Dip
Everyone has a favorite social media site that they look at regularly. Someone may have multiple accounts, but chances are they visit most of them infrequently. For example, you may have difficulty reaching me on Facebook and Twitter. I check these sites so infrequently that it is easy to miss a post. But on Instagram, I am up-to-date and I will see every post.
You can post the same article on all social media sites. Posts can be very similar because most likely it will only affect each person on the site that they are most active.
3. Don’t spend hours on images
I am a graphic designer and I like creating unique and professional images that match my posts. Now, do that 2-3 times a day, on top of other work, plus resizing the files for different outlets, and it adds up. It also can lead to burn out. One of the tools that has helped me design quick, good-looking graphics for the web is Canva.com. It is a free online tool that provides templates for design and easy editing. It also has the sizes for most social media sites already available as templates, making it easy to create the visuals you need to get your message across.
4. Keep Up with News and Trends in Your Market
Find a way to keep up with news and trends in your market, whether it’s by subscribing to blogs or joining a few email newsletters. These sources can provide you with content to share and they might even inspire new content that you create.
5. Use a post scheduler
There are multiple post schedulers that offer free and paid memberships to schedule out posts on Twitter, Facebook, Google, and LinkedIn. It may take some time to try to find the one that works best for you. I personally was trying to decide between HooteSuite and Buffer. In a later post, I will tell you which one I chose and why. For now, there are some article links at the bottom of this post if you are interested at looking into the pros and cons of different post schedulers.
These 5 tips are a few of the most important things that I’ve learned as I’ve scratched the surface of social media management. Are there lessons that you’ve learned that have changed how you plan and manage your business’ social media?
- Social Media Post Management Tools:
- Improving Social Media Posts