GoogleYourself-v2_blog

Google Your Business

WRITTEN BY: ISAAC SCHMIDT I often feel lucky that I can find an answer to any question that strikes my interest by simply asking my phone to search it or by typing it out. In this age of information, it seems that there is something to learn about everyone and everything. The search engine becomes […]

Email Newsletters-Blog

Keeping Customers Engaged: Email Newsletters

WRITTEN BY: JACOB ROSS It’s undeniable that customers are the lifeblood of your business. Without them, you don’t exist. Similar to your personal and romantic relationships, communication is key. Two-way communication requires speaking AND listening in order to be effective. Often times, businesses only communicate to customers when they need something like a sale, payment, […]

GoogleYrselfB-Blog

Google Yourself

WRITTEN BY: MELISSA KLEIN Don’t let younger, immature you stand in the way of older, career-oriented you. Okay, okay, I know you have heard your parents tell you this for years when it comes to social media. You are putting a lot of personal information out into the vast World Wide Web and you can […]

What Social Media Is Best-Blog

What Social Media Platform Works Best For You?

  Written by: Jacob Ross Social Media has taken the world by storm over the last decade. The old way of reaching out to customers walked out of the door when people moved their lives online. Getting the word out about your brand requires rethinking your strategy… and rethinking has never been easier! There’s a […]

Google-My-Business_Blog

The Importance of “Google My Business” for Business Owners

  WRITTEN BY: KELSEY DI GIROLAMO Having a solid web presence is the key to business success in this day and age. Setting up your Google My Business (GMB) account with Google can help boost your web presence. So, why get on Google My Business? Google has the largest share of the search engine market. […]

RespondingToCriticism-Blog

Responding to Criticism Online

  WRITTEN BY: CHELSEA PAYNE Whether it be on Yelp, Google, LinkedIn, social media, or even your own website, customers will find a way to criticize your business. So while you may think to ignore this criticism found online, it is necessary that each review is addressed appropriately. After all, as The Social Network (2010) […]

Branding Mistakes_blog

Common Branding Mistakes

  WRITTEN BY: ELLIE REGEVSKY Mistake #1: Resolution of Graphics It is mandatory that images have a consistent quality without pixilation. But what are the different types of files and resolutions for images? For your Logo: the best option is ALWAYS having a vector file. This kind of file is very easy to edit and […]