Invest-in-your-Community_blog

Invest in the Community

WRITTEN BY: ISAAC SCHMIDT Is it your social responsibility as a business owner to contribute to your community? Community Investing (CI) allows you to put hard earned dollars to work in your area. There are many options available to local businesses when it comes to giving back. Recently, some of the most popular sectors to […]

Email Newsletters-Blog

Keeping Customers Engaged: Email Newsletters

WRITTEN BY: JACOB ROSS It’s undeniable that customers are the lifeblood of your business. Without them, you don’t exist. Similar to your personal and romantic relationships, communication is key. Two-way communication requires speaking AND listening in order to be effective. Often times, businesses only communicate to customers when they need something like a sale, payment, […]

What Social Media Is Best-Blog

What Social Media Platform Works Best For You?

  Written by: Jacob Ross Social Media has taken the world by storm over the last decade. The old way of reaching out to customers walked out of the door when people moved their lives online. Getting the word out about your brand requires rethinking your strategy… and rethinking has never been easier! There’s a […]

Google-My-Business_Blog

The Importance of “Google My Business” for Business Owners

  WRITTEN BY: KELSEY DI GIROLAMO Having a solid web presence is the key to business success in this day and age. Setting up your Google My Business (GMB) account with Google can help boost your web presence. So, why get on Google My Business? Google has the largest share of the search engine market. […]

Coupons_Blog

How Coupons Can Help Your Business

  WRITTEN BY: SAMANTHA DENNIS You go grocery shopping at the same store every week. This isn’t abnormal for most people. It’s nice to know exactly what aisle and shelf your favorite brand of organic pasta sauce can be found…or in my case, the gummy snacks and Wild Berry Pop-Tarts. We are creatures of habit […]

What Yr Website Says-Blog

What Your Website Says About Your Business

  WRITTEN BY: AUTHOR As a Project Design Manager at the AroundCampus Group, my morning usually starts with designing an advertisement for a company located on the other side of the country. The very first thing I do before starting a design is checking a company’s web presence. About 30% of the time, I don’t […]

Advertising Hacks-Blog

Advertising Hacks: Make Impressions Last

  WRITTEN BY: SAMANTHA DENNIS There are multiple avenues you can take when trying to advertise for your business or organization. With the ever evolving digital age that we live in, and the pool of possibilities forever deepening, it can be difficult to choose the best one for you. There is good news though. If […]

12.3.15_Color_for_Business-Blog

Color For Business

WRITTEN BY: KADE O’CONNOR   COLOR is CONTEXT Many articles on color theory for marketing and branding offer over-simplified advice like ‘use red to make your customers hungry’. Unfortunately, color is far too subjective an experience to universally convey any specific concept. What meaning a color can imbue is dependent on language, culture, and contemporary […]

LogoSays-Blog

Logos Deconstructed: Visual Communication with Consumers

  WRITTEN BY: MIRANDA GARDNER Back in August, we talked about why it was important to build a brand for your business. I’m going to dial it back in this post and focus on the importance of a strong logo. When I think about the most successful brands in the world, I automatically think about […]

10Tips Marketing Shoestring Budget-Blog

Top 10 Tips for Marketing On A Shoestring Budget

WRITTEN BY: HARUNA SUZUKI Do you have a great product or service to offer, but only a small marketing budget? To make every marketing dollar count, it’s time to get strategic and creative about promoting your business. Take a look at the following ten tips to help you get started—you should be creating some low-cost […]