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Stay On Top of Competition: 5 Popular Design Trends to Improve Your Brand

  WRITTEN BY: MIRANDA GARDNER As 2016 begins to unfold, it’s time to talk about some current and projected design trends that can be utilized to drive more traffic. One of the biggest issues I see from small business owners is that everything about their branding or online presence is outdated. In an economy that […]

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Color For Business

WRITTEN BY: KADE O’CONNOR   COLOR is CONTEXT Many articles on color theory for marketing and branding offer over-simplified advice like ‘use red to make your customers hungry’. Unfortunately, color is far too subjective an experience to universally convey any specific concept. What meaning a color can imbue is dependent on language, culture, and contemporary […]

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Why Canva Is Your Friend

WRITTEN BY JACOB ROSS Do you ever see an image and say “I wish I could make that?” but don’t have any graphic design experience or knowledge? There are a number of websites out there that offer design services for a fee or allow you to create designs from scratch for a nominal fee. Worry […]

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How to Create an Online Portfolio

  WRITTEN BY: MIRANDA GARDNER As our summer season at AroundCampus Group LLC approaches each year, my fellow coworkers and I recruit college students for our production internship. Out of all the interviews we have had, the amount of graphic design students without a portfolio of some kind is surprising. And so I have a […]

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Typography Do’s and Don’ts

  WRITTEN BY: KADE O’CONNOR Why is choosing the right typeface and using it correctly important? Would you wear ripped jeans and flip flops to a job interview? Do you think you’d make many friends wearing a suit to the beach? Of course not! You may be clothed either way, but you choose what to […]

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5 Reasons You Should Create a Strong Brand

  WRITTEN BY: MIRANDA GARDNER When I was a college student, I was feeling particularly homesick one day when a commercial came on my TV. It showed a young girl going through her first year of college and dealing with the usual feelings that come with being away from home for the first time. By […]

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Make Your Resume Stand Out in the Crowd

  WRITTEN BY: CYNTRA BROWN You have six seconds. One. Two. Three. Four. Five. Six.   That’s how long a prospective employer looks at your resume before deciding your fate with their company. According to the Huffington Post, in these six, critical seconds, a recruiter looks at the following things on your resume: Your name The […]