GoogleYourself-v2_blog

Google Your Business

WRITTEN BY: ISAAC SCHMIDT I often feel lucky that I can find an answer to any question that strikes my interest by simply asking my phone to search it or by typing it out. In this age of information, it seems that there is something to learn about everyone and everything. The search engine becomes […]

Invest-in-your-Community_blog

Invest in the Community

WRITTEN BY: ISAAC SCHMIDT Is it your social responsibility as a business owner to contribute to your community? Community Investing (CI) allows you to put hard earned dollars to work in your area. There are many options available to local businesses when it comes to giving back. Recently, some of the most popular sectors to […]

Email Newsletters-Blog

Keeping Customers Engaged: Email Newsletters

WRITTEN BY: JACOB ROSS It’s undeniable that customers are the lifeblood of your business. Without them, you don’t exist. Similar to your personal and romantic relationships, communication is key. Two-way communication requires speaking AND listening in order to be effective. Often times, businesses only communicate to customers when they need something like a sale, payment, […]

Google-My-Business_Blog

The Importance of “Google My Business” for Business Owners

  WRITTEN BY: KELSEY DI GIROLAMO Having a solid web presence is the key to business success in this day and age. Setting up your Google My Business (GMB) account with Google can help boost your web presence. So, why get on Google My Business? Google has the largest share of the search engine market. […]

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Stay On Top of Competition: 5 Popular Design Trends to Improve Your Brand

  WRITTEN BY: MIRANDA GARDNER As 2016 begins to unfold, it’s time to talk about some current and projected design trends that can be utilized to drive more traffic. One of the biggest issues I see from small business owners is that everything about their branding or online presence is outdated. In an economy that […]

LinkedIn_blog-01

LinkedIn Basics

  WRITTEN BY: NICO REEVES LinkedIn is the Facebook of business professionals. Each and every day, recruiters are turning to LinkedIn to fill their hiring needs. When used properly, LinkedIn can be a valuable resource for both recruiters and job seekers alike. Those who utilize LinkedIn are able to showcase their professional accomplishments, past work […]

6TipsNetwork_Blog

6 Tips to Stay in Touch with Your Network

  WRITTEN BY: KATHRYN OLIVIERI If you’ve had a job or internship, you have a network of previous coworkers and supervisors. This network is extremely valuable because these people know how you hard you work. If you do a good job and leave a positive impression, they remember you and could recommend you for positions […]

12.3.15_Color_for_Business-Blog

Color For Business

WRITTEN BY: KADE O’CONNOR   COLOR is CONTEXT Many articles on color theory for marketing and branding offer over-simplified advice like ‘use red to make your customers hungry’. Unfortunately, color is far too subjective an experience to universally convey any specific concept. What meaning a color can imbue is dependent on language, culture, and contemporary […]

10Tips Marketing Shoestring Budget-Blog

Top 10 Tips for Marketing On A Shoestring Budget

WRITTEN BY: HARUNA SUZUKI Do you have a great product or service to offer, but only a small marketing budget? To make every marketing dollar count, it’s time to get strategic and creative about promoting your business. Take a look at the following ten tips to help you get started—you should be creating some low-cost […]

BusinessCards-Blog

A Tale of Missed Opportunities: Why College Students Need Business Cards

  WRITTEN BY: MIRANDA GARDNER Everyone knows that dreaded feeling you get in your stomach when you realize you are unprepared for something. Whether you forgot you had an exam or that an assignment was due, it’s one of the most uncomfortable situations ever. Most of the time, you can shuffle these things under the […]