GoogleYourself-v2_blog

Google Your Business

WRITTEN BY: ISAAC SCHMIDT I often feel lucky that I can find an answer to any question that strikes my interest by simply asking my phone to search it or by typing it out. In this age of information, it seems that there is something to learn about everyone and everything. The search engine becomes […]

Invest-in-your-Community_blog

Invest in the Community

WRITTEN BY: ISAAC SCHMIDT Is it your social responsibility as a business owner to contribute to your community? Community Investing (CI) allows you to put hard earned dollars to work in your area. There are many options available to local businesses when it comes to giving back. Recently, some of the most popular sectors to […]

Email Newsletters-Blog

Keeping Customers Engaged: Email Newsletters

WRITTEN BY: JACOB ROSS It’s undeniable that customers are the lifeblood of your business. Without them, you don’t exist. Similar to your personal and romantic relationships, communication is key. Two-way communication requires speaking AND listening in order to be effective. Often times, businesses only communicate to customers when they need something like a sale, payment, […]

Google-My-Business_Blog

The Importance of “Google My Business” for Business Owners

  WRITTEN BY: KELSEY DI GIROLAMO Having a solid web presence is the key to business success in this day and age. Setting up your Google My Business (GMB) account with Google can help boost your web presence. So, why get on Google My Business? Google has the largest share of the search engine market. […]

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Stay On Top of Competition: 5 Popular Design Trends to Improve Your Brand

  WRITTEN BY: MIRANDA GARDNER As 2016 begins to unfold, it’s time to talk about some current and projected design trends that can be utilized to drive more traffic. One of the biggest issues I see from small business owners is that everything about their branding or online presence is outdated. In an economy that […]

12.3.15_Color_for_Business-Blog

Color For Business

WRITTEN BY: KADE O’CONNOR   COLOR is CONTEXT Many articles on color theory for marketing and branding offer over-simplified advice like ‘use red to make your customers hungry’. Unfortunately, color is far too subjective an experience to universally convey any specific concept. What meaning a color can imbue is dependent on language, culture, and contemporary […]

LogoSays-Blog

Logos Deconstructed: Visual Communication with Consumers

  WRITTEN BY: MIRANDA GARDNER Back in August, we talked about why it was important to build a brand for your business. I’m going to dial it back in this post and focus on the importance of a strong logo. When I think about the most successful brands in the world, I automatically think about […]

10.08.15_ConsistentBranding_Blog-01

Tips For Consistent Branding

WRITTEN BY: VIRGINIA BANE Branding, what is it? Why is it important? Branding is a trademark or distinctive name or image identifying a product, service or organization. Branding is one of the most important strategies a company or organization can use! It is all about your customer’s experience. It’s not just a logo or a […]

Branding Mistakes_blog

Common Branding Mistakes

  WRITTEN BY: ELLIE REGEVSKY Mistake #1: Resolution of Graphics It is mandatory that images have a consistent quality without pixilation. But what are the different types of files and resolutions for images? For your Logo: the best option is ALWAYS having a vector file. This kind of file is very easy to edit and […]

CANVA_blog-01

Why Canva Is Your Friend

WRITTEN BY JACOB ROSS Do you ever see an image and say “I wish I could make that?” but don’t have any graphic design experience or knowledge? There are a number of websites out there that offer design services for a fee or allow you to create designs from scratch for a nominal fee. Worry […]