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How to Create an Online Portfolio

  WRITTEN BY: MIRANDA GARDNER As our summer season at AroundCampus Group LLC approaches each year, my fellow coworkers and I recruit college students for our production internship. Out of all the interviews we have had, the amount of graphic design students without a portfolio of some kind is surprising. And so I have a […]

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Typography Do’s and Don’ts

  WRITTEN BY: KADE O’CONNOR Why is choosing the right typeface and using it correctly important? Would you wear ripped jeans and flip flops to a job interview? Do you think you’d make many friends wearing a suit to the beach? Of course not! You may be clothed either way, but you choose what to […]

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Interview Basics: The Perfect Accessories for an Interview

  BY CYNTRA BROWN Accessories. How we all brand ourselves and stand out among the crowd. Interview accessories are important to your interview success. And we’re talking about more than a great tie or lucky pair of earrings. Listed in MY order of importance, are items that can help put you ahead of your competition. […]

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Tips & Tools to Lighten the Load of Social Media

  WRITTEN BY: KATHRYN OLIVIERI Social media management for businesses can be a strain. Finding and creating enough content to post something daily on Facebook, tweet at a few followers on Twitter, take an interesting Instagram photo, pin something on Pinterest, and work on a weekly blog post is not easy. Some days coming up […]

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Gleaning Knowledge From Your Coworkers

  WRITTEN BY: ANNA BOWLAND Many of us start out in our career by participating in an internship program. The internship may be paid or unpaid, glamorous or just grunt work. But I think most of us would agree that there is a direct correlation between what you put into the experience and what you […]

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5 Reasons You Should Create a Strong Brand

  WRITTEN BY: MIRANDA GARDNER When I was a college student, I was feeling particularly homesick one day when a commercial came on my TV. It showed a young girl going through her first year of college and dealing with the usual feelings that come with being away from home for the first time. By […]

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Join the Conversation: Engage Customers Online

  WRITTEN BY: JANELLE MASON Do you know what you’re doing on social media?  There is a great deal of potential to interact with current customers and find new customers through social media. Here are some suggestions that we have to help you improve your reach online. Interact with Groups Interact with student groups and […]

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5 Ways to Reach Millennial College Students

  WRITTEN BY: JANELLE MASON Most businesses that reside in college towns know that there is a huge opportunity when marketing to college students and yet still struggle to understand what drives a college student to purchase something. Businesses are marketing toward a new generation. Millennials consist of 75.7 million people, ranging from 19 to […]

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Make Your Resume Stand Out in the Crowd

  WRITTEN BY: CYNTRA BROWN You have six seconds. One. Two. Three. Four. Five. Six.   That’s how long a prospective employer looks at your resume before deciding your fate with their company. According to the Huffington Post, in these six, critical seconds, a recruiter looks at the following things on your resume: Your name The […]

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Narrowing Your Job Hunt

  WRITTEN BY: MEGAN LYLE Where to begin? Looking for a job often feels like looking for a needle in a haystack. Unfortunately, there is no formula for the best way to look for a job. That being said, taking a brute force approach and applying for anything and everything you can find that relates […]