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Most Recent Posts

Networking 101-Blog

Networking 101

  WRITTEN BY: NICO REEVES “It’s all about who you know, not what you know.” The number of times my parents told me this as I progressed through my college years is astounding! As I look back on what I could have done to better network and connect on campus when I was in college, […]

12.3.15_Color_for_Business-Blog

Color For Business

WRITTEN BY: KADE O’CONNOR   COLOR is CONTEXT Many articles on color theory for marketing and branding offer over-simplified advice like ‘use red to make your customers hungry’. Unfortunately, color is far too subjective an experience to universally convey any specific concept. What meaning a color can imbue is dependent on language, culture, and contemporary […]

LogoSays-Blog

Logos Deconstructed: Visual Communication with Consumers

  WRITTEN BY: MIRANDA GARDNER Back in August, we talked about why it was important to build a brand for your business. I’m going to dial it back in this post and focus on the importance of a strong logo. When I think about the most successful brands in the world, I automatically think about […]

10Tips Marketing Shoestring Budget-Blog

Top 10 Tips for Marketing On A Shoestring Budget

WRITTEN BY: HARUNA SUZUKI Do you have a great product or service to offer, but only a small marketing budget? To make every marketing dollar count, it’s time to get strategic and creative about promoting your business. Take a look at the following ten tips to help you get started—you should be creating some low-cost […]

TYnote-Blog

The Importance of a Thank-You Note

  WRITTEN BY: JACQUELINE DUNN One winter afternoon about 12 years ago, I was sitting in the living room of a large house in a nearby rural town surrounded by a litter of fluffy golden retriever puppies (a situation I’d honestly love to replicate weekly). After years of pestering and an expertly crafted poster board […]

Positivity_Infectious-Blog

Positivity is Infectious

How even the most hardened grumpy cat can become a little ray of sunshine WRITTEN BY: LAUREN KALIN Life is the pits. Especially at work. Your boss doesn’t appreciate the hard work you put in, your coworkers have already formed impenetrable cliques, and worst of all, your cube doesn’t have a view of the window. […]

SalesStats-Blog

Adding Sales Numbers to Your Resume

  WRITTEN BY: JACOB ROSS Resumes. It’s never-ending battle of reducing your life’s work to just a page or two. On our blog we’ve covered resumes before. After all, they are crucial in helping us secure our future. As a recruiter, I look at hundreds, if not thousands of resumes. Good ones, bad ones, unique […]

GoogleMaps-Blog

How To Use Google Maps For Your Business

  WRITTEN BY: KELSEY DI GIROLAMO Google Maps. Millions of people use them daily to find directions to and from businesses. According to Nielsen, the Google Maps app sees an average of over 79 million unique users per month. And keep in mind that number does not include users who access Google Maps on their […]

PressRelease-Blog

How to Write a Simple Press Release

  WRITTEN BY: VIRGINIA BANE New things happen daily and it’s the job of a press release to get the word out about these events to news and media outlets. It can announce a variety of newsworthy events, including awards, new products, accomplishments, and a variety of others. Every business, organization, team, university and so […]

BusinessCards-Blog

A Tale of Missed Opportunities: Why College Students Need Business Cards

  WRITTEN BY: MIRANDA GARDNER Everyone knows that dreaded feeling you get in your stomach when you realize you are unprepared for something. Whether you forgot you had an exam or that an assignment was due, it’s one of the most uncomfortable situations ever. Most of the time, you can shuffle these things under the […]