WRITTEN BY: ISAAC SCHMIDT
I often feel lucky that I can find an answer to any question that strikes my interest by simply asking my phone to search it or by typing it out. In this age of information, it seems that there is something to learn about everyone and everything. The search engine becomes a powerful ally. The value of search engines is undisputed, but have you used these resources to create value for yourself and your business? Let’s take a look at a few proactive tips that will assist you in achieving a more appealing online presence for you and your business.
Your first task should be to get online and start searching your business. Search not just your name, but also all of the keywords that are associated with your operations. You can use Google’s Keyword Planner to discover the words that people type into the search engine when they are looking for a business like yours. Knowing what keywords people associate with your business, and what words you would like to be matched with, can help you understand how your industry is searched.
Now that you have searched and found information about your business, or one similar to it, you have an idea of your online presence. Did you like what you found? Is there another business with a similar name or operation that is attracting all of the results from your varied searches?
If so, you can take some of the uncertainty into your hands and polish your online footprint. If your business has its own website, it would be a good idea to submit your site to Google. More than likely, Google will find your website without you submitting it, but in case there are any changes to your website, you can resubmit it. Resubmitting your site to Google will ensure the latest version of your website will be filed.
With so many platforms available to individuals and businesses, it can be easy to create a new profile, but not do much beyond that. You will want to make sure that you know where you are sharing your information and utilize it. It is not a problem to have several online profiles – in fact I recommend it – but you wouldn’t want to be pushed down in a search result because you haven’t taken the time to provide quality information about you and your business. You will want to make sure that information that you share is direct, specific, and informative.
After your profiles are all in order, the next step will be to upkeep each one. For example, if your business has a Facebook page, Twitter, Google+, or Instagram account, you should aim to make your message consistent across these platforms. This may mean: updating your Twitter account often, uploading pictures of your operations and the good times you have to Instagram, and posting events and updates on your Facebook page. By keeping each account up-to-date, you will know that whenever you are searched, your online profiles will remain uniform. Finally, don’t forget to share the link to your website on each platform. Happy marketing!