MOST RECENT POSTS

Invest-in-your-Community_blog

Invest in the Community

WRITTEN BY: ISAAC SCHMIDT Is it your social responsibility as a business owner to contribute to your community? Community Investing (CI) allows you to put hard earned dollars to work in your area. There are many options available to local businesses when it comes to giving back. Recently, some of the most popular sectors to […]

Email Newsletters-Blog

Keeping Customers Engaged: Email Newsletters

WRITTEN BY: JACOB ROSS It’s undeniable that customers are the lifeblood of your business. Without them, you don’t exist. Similar to your personal and romantic relationships, communication is key. Two-way communication requires speaking AND listening in order to be effective. Often times, businesses only communicate to customers when they need something like a sale, payment, […]

Coupons_Blog

How Coupons Can Help Your Business

  WRITTEN BY: SAMANTHA DENNIS You go grocery shopping at the same store every week. This isn’t abnormal for most people. It’s nice to know exactly what aisle and shelf your favorite brand of organic pasta sauce can be found…or in my case, the gummy snacks and Wild Berry Pop-Tarts. We are creatures of habit […]

What Yr Website Says-Blog

What Your Website Says About Your Business

  WRITTEN BY: AUTHOR As a Project Design Manager at the AroundCampus Group, my morning usually starts with designing an advertisement for a company located on the other side of the country. The very first thing I do before starting a design is checking a company’s web presence. About 30% of the time, I don’t […]

Advertising Hacks-Blog

Advertising Hacks: Make Impressions Last

  WRITTEN BY: SAMANTHA DENNIS There are multiple avenues you can take when trying to advertise for your business or organization. With the ever evolving digital age that we live in, and the pool of possibilities forever deepening, it can be difficult to choose the best one for you. There is good news though. If […]

10Tips Marketing Shoestring Budget-Blog

Top 10 Tips for Marketing On A Shoestring Budget

WRITTEN BY: HARUNA SUZUKI Do you have a great product or service to offer, but only a small marketing budget? To make every marketing dollar count, it’s time to get strategic and creative about promoting your business. Take a look at the following ten tips to help you get started—you should be creating some low-cost […]

PressRelease-Blog

How to Write a Simple Press Release

  WRITTEN BY: VIRGINIA BANE New things happen daily and it’s the job of a press release to get the word out about these events to news and media outlets. It can announce a variety of newsworthy events, including awards, new products, accomplishments, and a variety of others. Every business, organization, team, university and so […]

HowSocialMediaAffectsStudentsand Businesses_Blog

What Your Social Media Says About You

  WRITTEN BY LAUREN CRISWELL Job Seekers Most of us cannot relate to the time when a glance at a paper resume was all an employer reviewed before deciding whether or not you were going to get an interview. Today, social media allows us to connect, network and promote ourselves in more ways than one. […]

ClipIt_Header

Click It, Clip It, or Print It: How to Get the Most Out of Your Coupons

  WRITTEN BY: JANELLE MASON When maintaining a company brand for your business, you want to make a lasting impression. What better way to have your name floating throughout the hallways of your local university than having a POWERHOUSE deal that students and faculty can use all year long! Let’s face it, you want a […]

5-Ways-to-Reach-Millennials_Featured

5 Ways to Reach Millennial College Students

  WRITTEN BY: JANELLE MASON Most businesses that reside in college towns know that there is a huge opportunity when marketing to college students and yet still struggle to understand what drives a college student to purchase something. Businesses are marketing toward a new generation. Millennials consist of 75.7 million people, ranging from 19 to […]

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