MOST RECENT POSTS

Google-My-Business_Blog

The Importance of “Google My Business” for Business Owners

  WRITTEN BY: KELSEY DI GIROLAMO Having a solid web presence is the key to business success in this day and age. Setting up your Google My Business (GMB) account with Google can help boost your web presence. So, why get on Google My Business? Google has the largest share of the search engine market. […]

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Stay On Top of Competition: 5 Popular Design Trends to Improve Your Brand

  WRITTEN BY: MIRANDA GARDNER As 2016 begins to unfold, it’s time to talk about some current and projected design trends that can be utilized to drive more traffic. One of the biggest issues I see from small business owners is that everything about their branding or online presence is outdated. In an economy that […]

12.3.15_Color_for_Business-Blog

Color For Business

WRITTEN BY: KADE O’CONNOR   COLOR is CONTEXT Many articles on color theory for marketing and branding offer over-simplified advice like ‘use red to make your customers hungry’. Unfortunately, color is far too subjective an experience to universally convey any specific concept. What meaning a color can imbue is dependent on language, culture, and contemporary […]

LogoSays-Blog

Logos Deconstructed: Visual Communication with Consumers

  WRITTEN BY: MIRANDA GARDNER Back in August, we talked about why it was important to build a brand for your business. I’m going to dial it back in this post and focus on the importance of a strong logo. When I think about the most successful brands in the world, I automatically think about […]

GoogleMaps-Blog

How To Use Google Maps For Your Business

  WRITTEN BY: KELSEY DI GIROLAMO Google Maps. Millions of people use them daily to find directions to and from businesses. According to Nielsen, the Google Maps app sees an average of over 79 million unique users per month. And keep in mind that number does not include users who access Google Maps on their […]

Branding Mistakes_blog

Common Branding Mistakes

  WRITTEN BY: ELLIE REGEVSKY Mistake #1: Resolution of Graphics It is mandatory that images have a consistent quality without pixilation. But what are the different types of files and resolutions for images? For your Logo: the best option is ALWAYS having a vector file. This kind of file is very easy to edit and […]

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Typography Do’s and Don’ts

  WRITTEN BY: KADE O’CONNOR Why is choosing the right typeface and using it correctly important? Would you wear ripped jeans and flip flops to a job interview? Do you think you’d make many friends wearing a suit to the beach? Of course not! You may be clothed either way, but you choose what to […]

5 Reasons Branding_Featured

5 Reasons You Should Create a Strong Brand

  WRITTEN BY: MIRANDA GARDNER When I was a college student, I was feeling particularly homesick one day when a commercial came on my TV. It showed a young girl going through her first year of college and dealing with the usual feelings that come with being away from home for the first time. By […]

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